The expansion of the Airbnb platform in Indonesia in general and in DKI Jakarta in particular, requires an immediate response from the government in maintaining fair business competition. Using a descriptive approach by exploring social phenomena through library studies, Focus Group Discussions and forecasting, this study successfully identified Airbnb’s potential impact on the accommodation business. Until July 2018, there were 5,494 host listings, of which 254 hosts or 7% had multiple listing. The highest revenue recorded at IDR 14.4 billion per month, with an average increase of 6.25%. Data on Airbnb service users also shows the composition of foreign and domestic guests, which is getting narrow. Forecasting shows that the Entire Home listing type will have the same occupancy rate as star hotels in June 2023 and non-star hotels in November 2023. The potential tax revenue from Airbnb can reach IDR 1.5 billion per month. The inadequate of regulations regarding digital platforms requires the government to immediately make policies to maintain healthy business conditions such as making regulations on the management of digital-based accommodation business, ownership zoning policies, social and environmental surveillance, as well as control of the Airbnb platform and other similar platform.
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