<![CDATA[This study implements an edutainment strategy, specifically focusing on games, role-play activities, and peer presentations to enhance the communication skills of undergraduate students enrolled in the English for Tourism course. The primary objective of this research is to investigate how enjoyable, interactive, and student-centered learning methods can impact students’ fluency, confidence, and practical use of English in authentic tourism-related contexts. The study employs a descriptive qualitative approach, supplemented by quantitative data from students' final projects to complement the analysis. Data were collected through a post-test assessing students' speaking abilities, a questionnaire regarding their learning experiences, and an evaluation of final projects that involved communication tasks in tourism scenarios. The analysis of post-test results aimed to evaluate students' communication competence, while the questionnaire responses and final projects provided insights into students’ engagement and learning outcomes. The findings demonstrate that the edutainment strategy significantly contributed to the enhancement of students' oral communication skills, particularly in vocabulary acquisition, speaking fluency, and confidence in tourism-related situations. A majority of students exhibited marked improvements in their speaking abilities, although they did not yet achieve full fluency; others showed progress but still require additional practice and support. Furthermore, the questionnaire results indicated high levels of motivation, participation, and enjoyment throughout the learning process. This study offers a valuable contribution to the enhancement of English for Tourism instruction through the application of contextual edutainment strategies. Its uniqueness lies in the integration of interactive activities, such as educational games, role-play simulations, and peer presentations, which collaboratively foster communication competence in pertinent tourism contexts.]]>
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