Analysis of the Relationship between ChatGPT and Learning Outcomes and the Role of Digital Literacy in Individual Learning of Mahkota Tricom Unggul University Students

Taufiq Azmi Harahap (Universitas Mikroskil)
Manda Dwipayani Bhastary (Institut Bisnis Informasi Teknologi dan Bisnis)
Nidya Banuari (Universitas Mahkota Tricom Unggul)
Amelia Khairina Ilmi (Universitas Deztron Indonesia)
Dewi Rafiah Pakpahan (Universitas Mahkota Tricom Unggul)

Inovbiz : Jurnal Inovasi Bisnis
Vol 13 No 2 (2025)

This study aims to analyze the relationship between ChatGPT usage and learning outcomes, and to examine the role of digital literacy in the context of individual learning. The research method used a quantitative approach with a survey design. The study sample consisted of 120 students selected purposively. Data collection instruments included a Likert scale questionnaire to measure the level of ChatGPT usage and digital literacy, and learning outcomes were measured through academic grades. Data analysis was conducted using the Pearson correlation test and multiple regression analysis. There was a significant positive relationship between ChatGPT usage and learning outcomes (r = 0.41; p<0.01), and digital literacy strengthened this relationship (β=0.28; p<0.05). These findings confirm that optimal use of ChatGPT, supported by good digital literacy, can improve the effectiveness of individual learning.