<![CDATA[Purpose – This This paper seeks to examine the determinants affecting the behavior of food industry stakeholders in utilizing the oss.go.id and e-reg.rba.pom.go.id applications for acquiring BPOM registration numbers, employing the Unified Theory of Acceptance and Use of Technology (UTAUT) framework and the impact of Trust on the utilization of these applications. Methodology/approach – This research utilized a quantitative approach via a survey of 43 food enterprises in Morotai Island Regency and North Halmahera Regency, all of which possessed a BPOM registration number for a minimum of two years. The employed sample technique was continuous sampling, and data analysis was conducted utilizing Structural Equation Modeling (SEM) with SmartPLS 4 software. Findings – It was found that the attitude toward the behavior variable has a significant direct effect on behavior. The perceived behavioral control variable significantly affects behavior, but indirectly, with behavioral intention as a mediator. In the meantime, behavior is not much impacted by subjective norms, either directly or indirectly. Behavioral intention, as a mediating variable, significantly influences behavior.. Novelty/value – Understanding The effective implementation of government digital services in 3T regions necessitates the improvement of service quality, infrastructure, and trust, rather than depending exclusively on social influence, and promoting public trust through transparency and platform dependability]]>
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