Student confidence is one of the important aspects in the academic and social development of students. Low self-confidence can cause students to feel doubtful about their abilities, be passive in learning, find it difficult to express opinions, and be less able to develop their potential. This study aims to present the results of a literature study on the influence of cognitive modeling strategies on strengthening student confidence. The research uses a qualitative approach with a literature study design or literature study. Data were obtained from various scientific journals, research articles, and relevant literature sources that discuss student confidence and cognitive modeling strategies in guidance and counseling services as well as learning. The results of the study show that cognitive modeling strategies have a positive influence in helping students build confidence in their own abilities through the process of observation, imitation of positive behavior, and strengthening adaptive mindsets. This strategy is considered effective because it provides concrete examples to students on how to think, behave, and act positively in dealing with various academic and social situations.
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