<![CDATA[This study aims to analyze the negotiation of *Siri’ na Pacce* values within Islamic counseling practices, specifically regarding self-esteem, conflict resolution, and the restoration of social relationships among the Bugis people. The study employs a qualitative approach with a case study design. Data were collected through in-depth interviews, observation, and documentation involving Islamic counselors, religious extension officers, traditional leaders, and community members with experience in social conflicts. The data were analyzed thematically to identify the meanings of these cultural values and their integration with Islamic counseling principles. The results indicate that *Siri’ na Pacce* values play a crucial role in upholding personal honor, fostering solidarity, and encouraging social responsibility. However, these values can also become obstacles to conflict resolution when honor is interpreted as an imperative to defend one's self-esteem or involves a reluctance to admit fault. In Islamic counseling practice, the negotiation of cultural values is conducted through dialogue that respects individual dignity, strengthens empathy and forgiveness, and promotes *islah* (reconciliation). Integrating Bugis cultural values with Islamic principles offers a contextual approach to helping individuals understand conflict and restore social relationships. This research contributes to the development of Islamic guidance and counseling practices that are responsive to local culture while remaining grounded in justice, compassion, and the common good]]>
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