PENGARUH TREND FASHION, CONTENT MARKETING, DAN DISPLAY PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI BOX OUTLET SINGARAJA

I Gusti Made Oka Astana (Sekolah Tinggi Ilmu Ekonomi Satya Dharma Singaraja)
Gusti Putu Eka Kusuma (Sekolah Tinggi Ilmu Ekonomi Satya Dharma Singaraja)
Kadek Marsiani Dewi (Sekolah Tinggi Ilmun Ekonomi Satya Dharma Singaraja)

Daya Saing : Jurnal Ilmu Manajemen
Vol. 12 No. 3 (2026): JURNAL DAYA SAING

This study aims to examine the influence of Fashion Trends, Content Marketing, and Product Display on Purchase Decisions at BOX Outlet Singaraja. The research employs a quantitative approach and is analyzed using SPSS PASW Statistics Version 18. The population consists of all consumers of BOX Outlet Singaraja, with a sample of 80 respondents selected using random sampling techniques. The results indicate that both partially and simultaneously, the three independent variables—Fashion Trends, Content Marketing, and Product Display—have a positive and significant effect on Purchase Decisions.