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All Journal Daya Saing : Jurnal Ilmu Manajemen
Kadek Marsiani Dewi
Sekolah Tinggi Ilmun Ekonomi Satya Dharma Singaraja
Decision Sciences, Operations Research & Management Other

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PENGARUH TREND FASHION, CONTENT MARKETING, DAN DISPLAY PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI BOX OUTLET SINGARAJA I Gusti Made Oka Astana; Gusti Putu Eka Kusuma; Kadek Marsiani Dewi
Jurnal Daya Saing Vol. 12 No. 3 (2026): JURNAL DAYA SAING
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i3.2372

Abstract

This study aims to examine the influence of Fashion Trends, Content Marketing, and Product Display on Purchase Decisions at BOX Outlet Singaraja. The research employs a quantitative approach and is analyzed using SPSS PASW Statistics Version 18. The population consists of all consumers of BOX Outlet Singaraja, with a sample of 80 respondents selected using random sampling techniques. The results indicate that both partially and simultaneously, the three independent variables—Fashion Trends, Content Marketing, and Product Display—have a positive and significant effect on Purchase Decisions.
Co-Authors Gusti Putu Eka Kusuma I Gusti Made Oka Astana