Jurnal Aplikasi Bisnis Kesatuan
Vol. 6 No. 2 (2026): JABKES Edisi Agustus 2026

Pengaruh Green Management, Digital Transformation, Dan Innovation Capability Terhadap Msmes Performance (Studi Kasus Pada Kuliner Di Bogor)

Galuh Sekar Kinasih (Institut Bisnis dan Informatika Kesatuan)
Budi Setiawan (Institut Bisnis dan Informatika Kesatuan)
Aang Munawar (Institut Bisnis dan Informatika Kesatuan)



Article Info

Publish Date
18 Oct 2026

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector in Bogor City and Regency play a strategic role in the regional economy, yet still face challenges in enhancing competitiveness and sustainable performance amid the demands of digitalization and environmental sustainability. This study aims to analyze the influence of Green Management (GM), Digital Transformation Management (DTM), and Innovation Capability (IC) on MSMEs Performance (MP). This quantitative research employs an explanatory research design, collecting data through questionnaires distributed to 200 culinary MSME actors in Bogor City and Regency, selected using purposive sampling. The data were analyzed using SPSS, grounded in the Resource-Based View and Dynamic Capabilities Theory. The results show that GM, DTM, and IC have a positive influence on MP. These findings indicate that strengthening green practices, digital transformation, and innovation capability collectively contribute to improving the performance of culinary MSMEs. This confirms that the improvement of culinary MSME performance can be driven through the integrated optimization of these three factors

Copyrights © 2026






Journal Info

Abbrev

jabkes

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Aplikasi Bisnis Kesatuan disingkat JABKES merupakan Jurnal yang mempublikasikan karya ilmiah dalam bidang bisnis terapan dalam arti luas. Dikelola oleh Progam Vokasi dan LPPM Institut Bisnis dan Informatika Kesatuan. Terbit tiga kali dalam setahun yaitu pada bulan April, Agustus dan ...