This study describes the role of the An-Nur Qasidah Group in encouraging community members to recite sholawat and identifies factors that support or hinder these activities in Pipiteja Village, Teluk Keramat District, Sambas Regency, West Kalimantan. It employs a descriptive qualitative approach. Data were collected through participatory observation, open and semi-structured interviews, and documentation. The five informants comprised the group leader, one group member, the village head, and two residents. Data analysis involved reduction, display, and conclusion drawing, while credibility was examined through triangulation and member checking. The findings indicate that the group encourages sholawat through regular rehearsals, collective recitation, performances at community events, participation in Islamic commemorations, and communal recitation. Its approach is predominantly persuasive: residents are invited to listen, observe, and join voluntarily. The activities also provide a space for social interaction. Supporting factors include members’ cohesion, community acceptance, support from the village environment, and familiarity with sholawat traditions. Constraints include members’ busy schedules, limited equipment and operational funds, and varying levels of community participation.
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