<![CDATA[The success of SMEs is identified with the development of the company. This term is defined as a process of increasing the quantity of a company's dimensions. Company development is a process of increasing the number of employees, increasing capital, etc. This research aims to investigate the influence of entrepreneurial innovation and creativity on the success of Small and Medium Enterprises (UKM), with a focus on Rizal Convection in Bangunrejo District, Central Lampung. The research method used was a survey with primary data collection through questionnaires distributed to SME owners and managers at the Rizal Convection with 30 employees. Data analysis was carried out using validity test, reliability test, normality test, linearity test, homogeneity test and multiple linear regression analysis to test the relationship between innovation, entrepreneurial creativity and SME success. It is hoped that the findings of this research will provide valuable insights for SME owners, entrepreneurs and other related parties to improve the performance and sustainability of SMEs, especially in the convection sector. It is hoped that the research results can become the basis for developing innovation strategies and entrepreneurial creativity that are more effective in increasing the competitiveness and growth of SMEs in the region.]]>
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