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Pengaruh Kebijakan Pemerintah Dan Harga Pada Keputusan Pembelian Jasa Penyelenggara Kursus Dengan Iklan Sosial Media Sebagai Variabel Mediasi Pada Lembaga Kursus Texas College Kota Metro Sri Retnaning Rahayu; Ratmono; Hafidz Bahtiar
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2660

The research was based on the fact that the number of new students registering for TexasCollege courses experienced ups and downs from 2018 to 2021 due to the increase in pricesfor each course level over the last four years. If this continues continuously it will have animpact on student interest. The purpose of this research is to determine the influence ofgovernment policies and prices on purchasing decisions for course provider services withsocial media advertising as a mediating variable at the Texas College Metro Course Institute.This research is quantitative research. With this type of explanatory survey research, thesampling technique was purposive sampling, as many as 75 students from LKP Texas CollegeMetro. As a measuring tool, an 80-item questionnaire was used with Likert scalemeasurements and analyzed using Path Analysis. The research results show that governmentpolicy has a positive effect on service purchasing decisions. Price has a positive effect onservice purchasing decisions. Social media advertising has a positive effect on servicepurchasing decisions. Government policies have a positive influence on social mediaadvertising. Price has a positive effect on social advertising. Government policies have apositive influence on service purchasing decisions through social media advertising. Pricehas a positive influence on service purchasing decisions through social media advertising.

Pengaruh Kepercayaan, Kualitas Layanan, Lokasi Dan Pengaruhnya Terhadap Kepuasan Anggota BMT Assafiyah Kota Gajah Lampung Tengah Ratmono; Slamet Tedy Siswoyo; Muchlas Alfandi
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2670

Increasing banking competition is marked by the emergence of many financial institutions.This competition can be seen from the variety of products or services offered, one of which isBMT Assyafiiyah. banking companies or BMT Assyafiiyah must implement a good strategy sothat members are interested in saving at financial institutions. to attract member satisfactionis done by implementing the right strategy, including Trust, Quality of Service, and Location.The data analysis method used is quantitative and qualitative analysis. and the population inthis study were members of BMT Assyafiiyah, totaling 1,027 members with a sample of 91members and tested using: validity test, reliability test, normality test, linearity test,homogeneity test, multiple linear regression analysis, T-test, F test, Test the coefficient ofdetermination R2 and statistical hypothesis. Based on the results of the study, shows that theindicators used in the framework variables including Trust, Service Quality, and Locationhave a positive and significant influence on satisfaction. This shows that if BMT Assyafi'iyahKota Gajah can provide good satisfaction, it will facilitate BMT Assyafi'iyah Kota Gajah inrecruiting members. Conclusions in this study are: There is a positive and significant effect ofTrust, Service Quality, and Location on Member Satisfaction at BMT Assyafi'iyah theNational Blessing of the Kota Gajah.

Pengaruh Harga Dan Cita Rasa Terhadap Keputusan Pembelian Mie Instan Indomie Dengan Citra Merek Sebagai Variabel Intervening (Studi Kasus Pada Mahasiwa Manajemen Angkatan 2019 FEB Universitas Muhammadiyah Metro) Durotun Nasikah; Ratmono; Rina Eka Mayanti
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 2 (2024): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i2.3582

The purpose of this research was to find out whether price had an effect on brand image. Tofind out whether taste had an effect on brand image. To find out whether the price affects thepurchase decision. To find out whether taste had an effect on purchasing decisions. To findout whether the price and the taste affect purchasing decisions with brand image as theintervening variable. The sample of this research was 58 Management Batch Students of the2019 in Muhammadiyah University of Metro. Data were collected through questionnairesheets, and the data analysis used validity test, reliability test, normality test, homogeneitytest, linearity test of significance regression, and path analysis using the program (SPSS).The results showed that the price and the taste had a positive and significant effects onpurchasing decisions, the price and the taste had a positive and significant effects on brandimage, and the price and the taste had positive and significant effects on purchasingdecisions with brand image as the intervening variable.

Analisis Strategi Pemasaran Produk Untuk Meningkatkan Kinerja Pada Toko Kue Island Cake Metro Ratmono; Durotun Nasikah; Ajeng Resmadi Putri
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3804

The purpose of this study was find out how the marketing performance, the internal and theexternal factors of the Island Metro Cake Shop, and what kind of marketing strategy isappropriate to improve its marketing performance. This study applied a qualitative researchmethod by analyzing the product marketing strategy at the Metro town Cake Shop IslandCake. The collection of this research data involved two informants, they were cake shopowners and his employee. The research data were obtained by conducting interviews anddistributing questionnaires to determine the weights and ratings on aspects of the company'sinternal and external factors. Data analysis in this study used a SWOT analysis consisting ofStrengths, Weaknesses, Opportunities and Threats. The results of this study indicated that themarketing performance of the island cake cake shop in Metro town seemed to have a fairlygood performance. This is based on the sales results achieved by the island cake shop whichhas increased from year to year. The number of costumers who buy the products in the formof cakes at island cake shops is increasing. The marketing strategy implemented by the shopowner is to provide good service quality, ease of service, and promote on social media. Basedon the SWOT analysis, the strategy in marketing Island Cake shop products applies EFE andIFE analysis as a grow and build strategy within the company. The shop maintains service to customers by maintaining the superiority of its cake products both in terms of quality andquantity.

Pengaruh Kualitas Produk Dan Harga Jual Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Industri Bakso Kembar Kota Metro Ratmono; Selamet Fuadi; Riana Prameswari
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3879

This study aimed to determine the direct effect of product quality and selling price on consumer loyalty with consumer satisfaction as an intervening variable. This research was a quantitative research by measuring product quality variables. Selling price, loyalty, and satisfaction were by using a closed questionnaire. The questionnaire scoring scale for each variable was 1-5 so theoretically the range of scores obtained by respondents was between 20-100. Data collection was carried out by distributing questionnaires to a sample of 50 respondents. Data analysis in this study used path analysis (Path) with the help of the SPSS Version 20.0 application. The results showed that there was a direct influence between product quality and customer satisfaction in the Metro City Bakso Kembar Home Industry. There is a direct influence of the selling price on the satisfaction of the Metro City Bakso Kembar Home Industry. There is a direct effect of product quality on the loyalty of the Metro City Bakso Kembar Home Industry. There is a direct influence of the selling price on consumer loyalty of the Metro City Bakso Kembar Home Industry. There is a direct influence between consumer satisfaction and consumer loyalty in the Metro City Bakso Kembar Home Industry.

Pengaruh Endorsement Non-Selebrity Dalam Membangun Citra Merek Produk Usaha Mikro Kecil Menengah (UMKM) Dengan Eptic Model Sebagai Variabel Moderasi Di Kota Metro Saputri, Anggylia Eka; Selamet Fuadi; Ratmono
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4231

This research used descriptive quantitative approach which the aims to determine there is aninfluence of non-celebrity endorsements in building brand image on UMKM products inMetro city. The samples in this research used 466 UMKM actors in food products. Theresults of the analysis show that non-celebrity endorsements have a significant effect onUMKM business products in the Metro city with a significance value of 0.040 which means<0.05, brand image has a significant effect on UMKM business products in the Metro citywith a significant value of 0.040 which means <0.05, eptic variable the model as amoderating variable that has a significant effect and strengthens the non-celebrityendorsement relationship on UMKM in the Metro city with t count 2.382 > than t table of(1.98397) and the eptic model variable as a moderating variable that has a significant effectand strengthens the brand image relationship on UMKM in the Metro city with t count 2.214> than t table of (1.98397).

Pengaruh Kualitas Pelayanan, Kualitas Produk Terhadap Minat Beli Ulang Pengguna E-Commerce Shopee Dengan Kepuasan Pelanggan Sebagai Variable Intervening Pada Masyarakat Kota Bandar Lampung Cahyani, Intan Regita; Yateno; Ratmono
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4431

This study aims to find out whether service quality and product quality affect repurchaseintention with customer satisfaction as the intervening variable. This type of researchconducted in research is to use quantitative research. The population in this study wereSprighill residents, Bandar Lampung City, totaling 140 people who actively use Shopee.Determining the number of samples using the Sovlin formula with an error margin of 5%, asample of 50 was obtained. The data collection technique used was interviews andquestionnaires. data analysis used included validity test, reliability test, normality test,linearity test, homogeneity test. Data analysis in this study used Regression Analysis ofMediating Variables with the Causal Step Method with the help of the SPSS version 25.0application. Service quality, product quality has a positive and significant impact oncustomer satisfaction with Shopee users in the Bandar Lampung City Community. ProductQuality, Service Quality have a positive and significant impact on the repurchase intention ofShopee users in the Bandar Lampung City Community. Customer satisfaction has a positiveand significant influence on the repurchase intention of Shopee users in the Bandar LampungCity Community

Pengaruh Layanan Dan Informasi Online Terhadap Keputusan Penggunaan Jasa Aplikasi Grab Dengan Word Of Mouth Sebagai Variabel Intervening (Studi Kasus Mahasiswa Manajemen Universitas Muhammadiyah Metro) Ramadhani, Desy Fitria; Ratmono; Selamet Fuadi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4450

This research used descriptive quantitative approach which the aims to determine thesignificance of online services and information on the decision to use Grab applicationservices with Word Of Mouth as the intervening variable with a case study ofMuhammadiyah Metro University management students batch 19. The sample in thisresearch used 103 management students. The results of the analysis show that service qualityhas a significant effect on the decision to use grab application services with, onlineinformation has a significant effect on the decision to use grab application services and theword of mouth variable is an intervening variable that has a significant effect andstrengthens the relationship between online services and information and the decision to useservices

PENGARUH PENGETAHUAN PRODUK, LABEL HALAL DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN BEST FRIED CHICKEN (BFC) RESTARA BATANGHARI MELALUI REKOMENDASI KELOMPOKSEBAGAI VARIABEL MODERATING Tri Pungki Astuti; Ratmono; Nani Septiana
Journal of Managiere and Business Vol 1 No 2 (2023): October
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v1i2.32

Penelitian ini memiliki tujuan untuk Untuk mengetahui apakah pengetahuan produk, label halal, kesadaran merek berpengaruh terhadap keputusan pembelian BFC Restara Batanghari. Untuk mengetahui apakah moderasi antara rekomendasi kelompok pada kesadaran merek berpengaruh terhadap keputusan pembelian BFC Restara Batanghari. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan sampel sebanyak 68 sampel. Obyek dalam penelitian ini adalah label halal, kesadaran merek, keputusan pembelian dan rekomendasi kelompok. Penelitian ini di lakukan di BFC Restara Batanghari yang beralamatkan Di Jl. Raya Batanghari, Banar Joyo, Kec. Batanghari lampung timur. Pengumpulan data menggunakan kuisioner yang dibagikan kepada sampel penelitian. Analisis data menggunakan analisis Moderated Anaysis Regression. Hasil penelitian menunjukkan bahwa pengetahuan produk berpengaruh dan signifikan terhadap keputusan pembelian, Label Halal berpengaruh yang signifikan terhadap keputusan pembelian pada konsumen BFC Restara Batanghari. kesadaran merek dapat pengaruh terhadap keputusan pembelian. Dalam hal ini kesadaran merek yang berpengaruh adalah pada aspek keungulan merek dan yang kurang berpengaruh adalah menunjukkan merek. pengaruh pengetahuan produk terhadap keputusan pembelian tidak dimoderasi oleh variabel rekomendasi kelompok. Pengaruh label halal terhadap keputusan pembelian dimoderasi oleh variabel rekomendasi kelompok dengan cukup kuat. Moderasi rekomendasi kelompok tidak mempengaruhi hubungan antara kesadaran merek terhadap keputusan pembelian.

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