<![CDATA[Employee performance is an important factor in supporting the achievement of organizational goals, particularly in retail operations, which require employees to perform optimally. Employee performance can be influenced by various factors, including work motivation and work ethic. This study aims to determine the effect of work motivation and work ethic on employee performance in the Operational Division of Dan+Dan, Tangerang Regency Area 1, both partially and simultaneously. This study employed a quantitative approach, with data collected through questionnaires. The research sample consisted of 50 employees selected using saturated sampling. Data were analyzed using SPSS version 26 through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination analyses. The results showed that work motivation had a positive and significant effect on employee performance, with a t-value of 2.712 and a significance value of 0.009. Work ethic also had a positive and significant effect, with a t-value of 4.937 and a significance value of 0.000. Simultaneously, both variables had a positive and significant effect on employee performance, with an F-value of 52.228 and a significance value of 0.000.]]>
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