<![CDATA[The quality of educational services is determined not only by academic achievement but also by the quality of the learning process, institutional support, students’ experiences, and the institution’s ability to meet the needs of stakeholders. This study aims to analyze educational quality assurance strategies for improving service quality through the integration of the perspectives of Total Quality Management (TQM), educational quality assurance, continuous quality improvement (CQI), quality culture, and service quality. The study employs a literature review using a systematic literature review approach, with reporting guided by PRISMA 2020. The literature was obtained from Scopus, Google Scholar, and ScienceDirect and was subsequently analyzed using thematic analysis and conceptual synthesis. The findings show that the effectiveness of quality assurance is influenced by leadership, stakeholder engagement, data-based evaluation, quality culture, and continuous quality improvement. Quality assurance does not automatically improve service quality but contributes to improvement through the utilization of evaluation results to identify gaps and continuously improve processes. Therefore, quality assurance strategies should move beyond mere compliance with standards toward a quality management system oriented toward process improvement and enhancement of educational service quality.]]>
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