<![CDATA[The advance of digital broadcasting technology has disrupted traditional pulpit communication structures and transformed how religious messages are constructed and disseminated. This study aims to critically analyze the deconstruction of pulpit communication through the imperative redefinition of khabar (informative/declarative sentences) and insha' (performative/imperative sentences) in Indonesian digital Islamic broadcasting. Employing a qualitative approach integrating Norman Fairclough's Critical Discourse Analysis with Digital Ethnography, this research dissects the textual discourse of dawah rhetoric, digital platform algorithmic mechanisms, and underlying socio-cultural dynamics. The findings reveal that the transformation of pulpit communication operates through three main domains: a shift in balaghah structure where doctrinal-oriented khabar transitions into personalized popular narratives; an expansion of insha' forms from hierarchical religious instructions to interactive engagement imperatives (such as likes, comments, and subscriptions); and a reconditioning of the communicative relationship between preachers and audiences from linear-authoritative patterns into hybridized, commodified dynamics. This phenomenon expands the reach of inclusive Islamic broadcasting while simultaneously triggering an erosion of rhetorical hermeneutics, discourse fragmentation, and the desacralization of the pulpit within the digital media capitalism ecosystem.]]>
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