<![CDATA[The company’s financial performance is a very important aspect because it reflects the company’s ability to manage its resources effectively and efficiently, one of the indicators is the level of profitability proxied by return on assets. This study aims to analyze the effect of financial ratios such as the debt-to-equity ratio, current ratio, and total asset turnover on the company’s return on assets, both partially and simultaneously. This study uses a quantitative approach with panel data involving 17 technology sector companies listed on the IDX, using purposive sampling techniques and classical assumption tests, panel data regression tests, hypothesis tests, and coefficients of determination using EViews 13. The results of this study indicate that the debt-to-equity ratio and current ratio do not have a significant effect on return on assets, whereas total asset turnover does have an effect on return on assets. Simultaneously, these variables have a significant effect on return on assets because many factors influence return on assets-not just the debt-to-equity ratio and the current ratio alone. The findings imply that profitability in technology companies is influenced more by strategic and innovation-related factors than by conventional financial ratios such as leverage, liquidity, and asset utilization efficiency.]]>
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