Jurnal Optimalisasi
Vol 12, No 2 (2026): Oktober

Smartphone Selection through AHP, Value Engineering, and Adapted QSPM Evaluation

I Gusti Ayu Sri Deviyanti (Institut Sains dan Teknologi Terpadu Surabaya)
Moh. Ainul Fais (Universitas W R Supratman Surabaya)
Nyoman Sri Widari (Universitas Katolik Dharma Cendika)
Suhatati Tjandra (Institut Sains dan Teknologi Terpadu Surabaya)



Article Info

Publish Date
30 Oct 2026

Abstract

Smartphone selection depends on criterion importance, perceived product attractiveness, monetary value, and ranking stability. This follow-up case study evaluates VIVO Y29 4G, POCO M6 PRO, and REDMI NOTE 14 4G using new paper questionnaires from 11 purposively selected assessors in Gresik, Indonesia, from 3 to 15 August 2026. We aggregated individual pairwise judgments geometrically for Analytic Hierarchy Process weighting, while averaging and rounding attractiveness ratings for an adapted quantitative strategic planning matrix. A post hoc value-engineering benchmark separated functional performance from monetary cost by using renormalized performance-camera weights and documented Indonesian suggested retail prices for standardized 8/256 GB variants. Camera received the highest AHP weight (0.574228), followed by performance (0.314461) and price (0.111312), with a group consistency ratio of 0.001290. Rounded QSPM scores ranked VIVO first (3.462916), REDMI second (3.111312), and POCO third (2.740233); normalized value indices were 0.642260, 0.610822, and 0.463032, respectively, preserving the same order. Retaining unrounded means reduced the VIVO–REDMI QSPM margin from 0.351604 to 0.257318, while all 12 one-at-a-time weight perturbations and all group-exclusion checks retained the ranking. The contribution is an explicit AHP-weighted operational adaptation of QSPM for product alternatives, not a new ranking algorithm; preference weighting, perceived attractiveness, function-to-cost value, and robustness are kept analytically separate, while the normalized value index (VI) remains a post hoc convergence benchmark rather than a reconstruction of survey-period market conditions.

Copyrights © 2026






Journal Info

Abbrev

joptimalisasi

Publisher

Subject

Control & Systems Engineering Industrial & Manufacturing Engineering

Description

JURNAL OPTIMALISASI (JOPT) merupakan jurnal elektronik online yang diterbitkan oleh Program studi Teknik Industri, Fakultas Teknik, Universitas Teuku Umar. JOPT memuat kajian dibidang Manufaktur, Ergonomi dan Manajemen Rantai Pasok. Tujuan penerbitan jurnal optimalisasi adalah sebagai wadah ...