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All Journal Jurnal Optimalisasi Jurnal Pengabdian Masyarakat: BAKTI KITA Jurnal Pengabdian Masyarakat Manage
I Gusti Ayu Sri Deviyanti
institut sains dan teknologi terpadu surabaya
Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pendampingan dan Pelatihan Desain Label Kemasan Produk Makanan Beku Zaalea I Gusti Ayu Sri Deviyanti; Pram Eliyah Yuliana; Sri Rahayu; Kelvin; Setya Ardhi
Jurnal Pengabdian Masyarakat Manage Vol. 4 No. 02 (2023): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v4i02.487

Abstract

Usaha Zaalea Food yang berdiri sekitar tahun 2018 merupakan usaha yang memproduksi makanan beku. Produk yang dihasilkan adalah bakso, sempol, tahu bakso, siomay ayam, kubis ayam, bandeng sapit. Saat ini terdapat produk baru yaitu tahu fantasi. Adapun proses pembuatan masih tradisional dan penjualannya masih dengan getok tular. Kemasan dari produk yang dibuat juga masih sederhana dan belum tampak ada label pada kemasan. Untuk saat ini pelaku Usaha Zaalea Food belum paham bagaimana proses mendesain label kemasan yang menarik. Melalui pengabdian masyarakat dengan melakukan pendampingan & perlatihan cara mendesain label kemasan menggunakan aplikasi canva ini bertujuan untuk membuat visual branding Zaalea Food dengan tampilan yang lebih menarik, lebih kreatif dengan kekhasan yang unik sehingga mampu membedakan dengan produk kompetitor lainnya. Keunikan logo sebagai penanda keberadaan produk makanan beku sehingga mudah dikenal oleh masyarakat.
Marketing Strategy for Lely Gorden Interior MSME Using SOAR Analysis and Quantitative Strategic Planning Matrix (QSPM) I Gusti Ayu Sri Deviyanti; Moh. Ainul Fais; Nyoman Sri Widari; Suhatati Tjandra; Endang Sriwahyuni
Jurnal Optimalisasi Vol 12, No 1 (2026): April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v12i1.15102

Abstract

Competition among interior-related MSMEs requires marketing strategies that connect internal capability with market opportunity. Previous studies have discussed MSME marketing strategies using SWOT, SOAR, and QSPM, but limited attention has been given to interior curtain MSMEs that rely on customization, product quality, installation service, and customer trust. This study aims to formulate and determine the priority marketing strategy for Lely Gorden Interior MSME by integrating SOAR analysis and the Quantitative Strategic Planning Matrix (QSPM). This research used a descriptive case study approach. Primary data were obtained through owner interviews and field observation, while secondary data were collected from business documents and relevant literature. The data were analyzed using SOAR, EFE, IFE, IE, and QSPM matrices. The EFE and IFE scores were 3.60 and 3.40, placing the MSME in Quadrant I of the IE matrix. This position indicates a growth-oriented strategy. The SOAR matrix produced four alternative strategies. QSPM results show that building a premium brand image through customized product quality and personalized service across online and offline channels obtained the highest Total Attractiveness Score of 3.70. The study contributes to MSME strategy literature by showing how SOAR and QSPM can convert qualitative business potential into measurable marketing priorities in an interior MSME context.
PENERAPAN TEKNOLOGI DIGITAL MARKETING UNTUK MENDUKUNG PERTUMBUHAN UMKM DI SURABAYA I Gusti Ayu Sri Deviyanti; Diofa Revalino; Sri Rahayu; Pram Eliyah Yuliana; Kelvin Kelvin; Suhatati Tjandra; Setya Ardhi; Endang Sriwahyuni
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 6 No. 1 (2025): Nopember - April
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v6i1.9063

Abstract

This community service activity aims to improve the understanding and skills of MSME actors in Kelurahan Klampis, Surabaya, in implementing digital marketing as a marketing strategy to expand market reach and increase sales. The training includes an introduction to digital marketing, social media-based marketing strategies, and practical use of digital tools for creating promotional content. Additionally, intensive mentoring is conducted to ensure the successful implementation of digital marketing strategies. The evaluation results show that 90% of participants found the training useful, and 80% of participants successfully applied the strategies taught. Some participants reported a sales increase of up to 30% within two weeks after the training. Although there were some challenges, such as limited access to technology and technical skills, this training and mentoring successfully had a positive impact on the participants' business growth. Moving forward, continuous mentoring is needed to optimize the implementation of digital marketing in MSMEs.
PENDAMPINGAN UMKM ACTIVE SPORTS: IMPLEMENTASI STRATEGI PEMASARAN MELALUI MEDIA SOSIAL DAN BRANDING Moh. Ainul Fais; I Gusti Ayu Sri Deviyanti; Nyoman Sri Widari; Wiwik Prihartanti; Agus Rahmanto
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 6 No. 1 (2025): Nopember - April
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v6i1.9067

Abstract

In order to increase sales optimization and sales through the implementation of a social media-based strategy for branding MSME Active Sports, assistance was carried out as a community service target held by the Surabaya Integrated Science & Technology Institute, WR Supratman University Surabaya, and Dharma Cendika Catholic University Surabaya. Increasingly tight market competition in the swimming equipment and equipment market, MSME Active Sports requires an innovative marketing approach. This community service activity includes creating logos, business cards, Instagram accounts and Linktree to build branding for MSME Active Sports. Marketing via social media is a means of supporting the promotion of Active Sports MSMEs with the hope of expanding market reach and attracting new customers. The results of this community service activity are expected to be able to increase the optimization of sales of MSME Active Sports products and at the same time strengthen a profitable position in market competition. Through this assistance, it is hoped that Active Sports MSMEs will be able to optimize digital marketing strategies and build sustainable branding.
Co-Authors Agus Rahmanto Diofa Revalino Endang Sriwahyuni Kelvin Moh. Ainul Fais Nyoman Sri Widari Nyoman Sri Widari Pram Eliyah Yuliana Setya Ardhi Sri Rahayu Suhatati Tjandra Wiwik Prihartanti