<![CDATA[Abstrak Usaha Kerajinan Manik Manik Tata Production merupakan salah satu UMKM di Kecamatan Gudo, Kabupaten Jombang yang bergerak di bidang kerajinan aksesoris berbahan dasar manik-manik yang dibuat sendiri dengan mendaur ulang botol bekas. Permasalahan utama yang dihadapi mitra adalah belum tersedia katalog produk digital dan website yang dapat digunakan sebagai media branding dan promosi usaha, sehingga pemasaran masih dilakukan secara konvensional melalui penjualan langsung dan komunikasi personal melalui WhatsApp. Kegiatan ini bertujuan meningkatkan kapasitas digital mitra melalui pelatihan pengembangan katalog produk digital berbasis website menggunakan Google Sites. Kegiatan melibatkan empat peserta yang terdiri atas satu orang pemilik usaha dan tiga karyawan. Kegiatan dilaksanakan melalui beberapa tahapan, yaitu sosialisasi, pelatihan branding dan pemasaran digital, pelatihan pengelolaan Google Sites, penerapan teknologi, serta pendampingan dan evaluasi. Hasil kegiatan berupa website katalog produk yang memuat profil usaha, katalog produk, dan informasi kontak yang terhubung dengan WhatsApp. Selama pendampingan, mitra berhasil menambahkan 15 produk ke dalam katalog secara mandiri. Mitra juga telah mampu melakukan pengelolaan dan pembaruan informasi produk pada website. Dengan adanya website katalog tersebut, mitra memiliki media promosi digital yang dapat dikelola secara mandiri untuk mendukung pemasaran produk UMKM. Kata kunci: UMKM; katalog digital; google sites; pemasaran digital; pelatihan Abstract Tata Production, a bead-based craft business, is an MSME located in Gudo District, Jombang Regency, specializing in accessories made from self-crafted beads derived from recycled bottles. The primary challenge facing the partner was the absence of a digital product catalog or website to serve as a platform for branding and promotion; consequently, marketing relied on conventional methods such as direct sales and personal communication via WhatsApp. This initiative aimed to enhance the partner's digital capabilities through training on developing a website-based product catalog using Google Sites. Four participants is the business owner and three employees took part in the program. The activities were conducted in several stages: an initial briefing, training on branding and digital marketing, Google Sites management training, technology implementation, and ongoing mentoring and evaluation. The outcome was a product catalog website featuring the business profile, product listings, and contact information linked to WhatsApp. During the mentoring phase, the partner successfully added 15 products to the catalog independently and gained the ability to manage and update product information on the site. With this catalog website, the partner now possesses a digital promotional tool that can be managed independently to support the marketing of their MSME products. Keywords: SME; digital catalog; google sites; digital marketing; training]]>
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