Abstract: This study aims to determine the influence of financial literacy, income, and lifestyle on saving interest among Generation Z in Kuningan Regency, both simultaneously and partially. The study was conducted using a quantitative associative survey method on 150 respondents selected through purposive sampling. Data were analyzed using multiple linear regression, classical assumption tests, the coefficient of determination (R²), and hypothesis testing through the F-test and t-test with the aid of SPSS version 25. The results show that financial literacy, income, and lifestyle simultaneously have a significant influence on saving interest, with an R² of 0.587. Partially, financial literacy and income have a positive and significant effect on saving interest, while lifestyle has a negative and significant effect. These findings indicate that higher financial literacy and income, combined with a more controlled lifestyle, increase the saving interest of Generation Z in Kuningan Regency, in line with the Theory of Planned Behavior.Keywords: Financial Literacy, Income, Lifestyle, Saving Interest, Generation Z.
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