<![CDATA[Investment is the placement of a number of funds at this time to obtainprofits in the future. The fact is that currently only a small percentageof students intend to invest. The purpose of this study is to provideempirical evidence regarding the effect of attitudes, family environment,and investment knowledge on students' intentions to invest in stocks.The three independent variables are derived from the theory of plannedbehavior. This research is located at Udayana University. This studyuses quantitative methods. Sampling using purposive sampling methodobtained 154 samples from the research population, namely students ofthe Faculty of Economics and Business, Udayana University. Data werecollected through the distribution of questionnaires. The analysistechnique used is multiple linear regression. The results of data analysisshow that attitudes, family environment, and investment knowledgehave an effect positive on the intention of students to invest in stocks.]]>
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