<![CDATA[The management of da'wah institutions depends not only on planning and the division of work but also on the ability to mobilize human resources to implement programs in a purposeful and accountable manner. In this process, the actuating function and leadership are closely related, although they are often discussed separately. This article aims to analyze the position of actuating in da'wah management, explain its relationship with Islamic leadership, and develop a conceptual synthesis that can inform an examination of the institutional context of Al-Azhar Kebayoran Lama. The study adopts a qualitative approach using library research. The materials consist of scholarly journal articles, academic books, previous studies, and traceable institutional documents. The literature is examined for its relevance to actuating, leadership, organizational communication, human-resource development, and da'wah management. Analysis proceeds through the identification of key ideas, thematic grouping, critical interpretation, and conceptual synthesis. The review indicates that actuating does not operate independently; it relies on clear objectives, assigned responsibilities, communication, motivation, coordination, staff development, and evaluation. Islamic leadership provides an ethical orientation through trustworthiness, role modelling, justice, consultation, and accountability, while actuating translates that orientation into organizational action. The two can therefore be understood as complementary dimensions in carrying out the da'wah mission. Discussion of Al-Azhar Kebayoran Lama is limited to the institutional context supported by traceable written sources; the study does not draw conclusions about unverified internal practices. The article offers a conceptual framework for further research on the management of da'wah institutions.]]>
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