Role of Digital Marketing in Increasing Sales at CV IRDH Publishing, Malang

Vega Raksa Cindi Cakti (Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia)
Cakti Indra Gunawan (Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia)
Mohammad Askiyanto (Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia)

International Journal of Management and Business
Vol. 3 No. 4 (2026): October

The purpose of this research is to find out whether digital marketing through websites and social media can increase sales in CV IRDH publishers, and also to examine the extent of the challenges and obstacles faced by CV IRDH publishers in developing a wider market reach not only in Indonesia in the publication of books and scientific journals. This research method uses qualitative descriptive analysis, which is to interview related parties at the research location. The results of the research show that digital marketing through websites and social media can significantly increase sales by proving that some clients place orders from the digital information. The challenge in the company is the increasing number of competitors in the field of book and journal publishing while the obstacle is the improvement of digital skills for all CV IRDH employees.