<![CDATA[This study aims to examine the relationship between halal label perception, product safety perception based on distribution permit information from the Food and Drug Monitoring Agency (BPOM), and brand image with young consumers' purchasing interest in Sido Muncul herbal medicine products. Data were collected through a cross-sectional survey using a five-point Likert scale questionnaire completed by 60 respondents aged 20 to 55 years. The main analysis focused on 29 respondents aged 20 to 29 years because this group is closest to the target of young consumers, while the results of all respondents are presented as a comparison. All four constructs had good internal consistency, with Cronbach's alpha ranging from 0.845 to 0.903. Multiple linear regression produced R² = 0.508 and a significant simultaneous model, F(3, 25) = 8.593, p < 0.001. The Breusch-Pagan test indicated heteroscedasticity, so the coefficient inference used the robust standard error HC3. With this correction, halal label perception (B = 0.362; p = 0.267), BPOM perception (B = 0.342; p = 0.159), and brand image (B = 0.433; p = 0.071) were not yet partially significant at α = 0.05, although all three were positively correlated with purchase intention. This finding is exploratory because the subgroups were small and some sample characteristics were not yet documented. Further research requires a larger sample with clear inclusion criteria.]]>
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