<![CDATA[Banana production in Gattareng Village, Soppeng Regency, Indonesia, has considerable potential to support food diversification and rural economic development. However, farmers primarily sell bananas in fresh form, while limited processing skills, product diversification, packaging, branding, and marketing constrain the development of value-added products. This community service program aimed to strengthen the capacity of the Coppo Awi Women Farmer Group (KWT Coppo Awi) to process banana resources into value-added food products and improve its business development capabilities. The program employed a participatory community empowerment approach consisting of preliminary assessment, joint planning, counseling, technical training, hands-on processing, packaging and branding assistance, digital marketing training, mentoring, and evaluation. The activities covered the processing of banana fruits into dried bananas, banana cakes, banana cookies, and banana chips, as well as the utilization of banana stems and blossoms to develop additional food products. Participants also received practical guidance on hygienic processing, product presentation, packaging, branding, and digital promotion. The program provided participants with practical experience in product diversification and the utilization of previously underused banana plant resources. It also established a foundation for developing community-based food-processing enterprises and improving market readiness through digital marketing. Nevertheless, further monitoring and quantitative evaluation are needed to establish sustained production, changes in sales and income, and broader market expansion. Overall, the program demonstrates the potential of women farmer group empowerment and local agricultural resource utilization to support food diversification and rural economic development.]]>
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