<![CDATA[Karang Bunga Village Ecotourism, located in Mandastana District, Barito Kuala, possesses compelling natural potential based on its Siam citrus orchards. However, local management operates with zero official branding assets, unstandardized promotional media, and a lack of visual storytelling, which stifles destination appeal and limits visitor reach to the immediate district. To address this downstream marketing gap, this community service initiative aimed to enhance local capacity by designing an integrated brand identity and establishing a website-based Citrus House information system using Google Sites. The implementation utilized Participatory Action Research (PAR), encompassing initial data collection and problem identification, community empowerment through interactive workshops and digital mentoring, and evaluation. The program targeted 30 local participants from the Family Welfare Movement (PKK) and Youth Organization (Karang Taruna). To assess capacity building and its direct link to ecotourism management, a paired-sample t-test was conducted on pre- and post-test scores across six core digital marketing indicators. The findings indicate an increase in the mean comprehension score from 15.03 to 18.17 (a 20.85% net improvement; p = 0.001), accompanied by a reduction in score variance, demonstrating uniform knowledge gain. Ultimately, this initiative strengthened local self-reliance in digital branding, directly driving long-term ecotourism competitiveness and economic sustainability.]]>
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