<![CDATA[The purpose of this study was to analyze the attributes considered in purchasingdecisions for Al Mumtaz bakery products. Al Mumtaz bread is a food product processedby Al Mumtaz students located at Jalan Yogya Wonosari KM 25, Job, Beji, Patuk,Gunugkidul, Yogyakarta. Based on The problem that occurs is how to influence theattributes of Al Mumtaz bakery products that are considered and how to know thevariable attributes of Al Mumtaz bakery products. This research is intended to make iteasier to know how attributes influence the purchase of al mumtaz bread. The results ofthis study will provide information for management to consider, eval_uate, and developalternative marketing strategies and policies. In this study, researchers used quantitativeand qualitative methods. The data processing analysis tool uses SPSS 2023. The results ofdata processing show the relationship between consumer selection and product attributes.This is indicated by the significance of all the attributes possessed by Roti Al Mumtazwhich are valid because they have a significance value of <0.05. Both in terms of taste,packaging, brand, halal, hygiene, nutritional content, durability, price, place (ease ofaccess), and promotion]]>
Copyrights © 2025
