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All Journal Surya Agritama: Jurnal Ilmu Pertanian dan Peternakan
Zaky Mubarok
universitas nahdlatul ulama yogyakarta (UNU Yogyakarta)
Agriculture, Biological Sciences & Forestry

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A, Example Pengaruh Atribut Produk Yang Dipertimbangkan Terhadap keputusan Pembelian Roti Al Mumtaz (Rotaz), Gunungkidul, Daerah Istimewa Yogyakarta Zaky Mubarok; Marlianasari Putri
Surya Agritama: Jurnal Ilmu Pertanian dan Peternakan Vol. 14 No. 2 (2025)
Publisher : Fakultas Pertanian, Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/2hgdgm70

Abstract

The purpose of this study was to analyze the attributes considered in purchasingdecisions for Al Mumtaz bakery products. Al Mumtaz bread is a food product processedby Al Mumtaz students located at Jalan Yogya Wonosari KM 25, Job, Beji, Patuk,Gunugkidul, Yogyakarta. Based on The problem that occurs is how to influence theattributes of Al Mumtaz bakery products that are considered and how to know thevariable attributes of Al Mumtaz bakery products. This research is intended to make iteasier to know how attributes influence the purchase of al mumtaz bread. The results ofthis study will provide information for management to consider, eval_uate, and developalternative marketing strategies and policies. In this study, researchers used quantitativeand qualitative methods. The data processing analysis tool uses SPSS 2023. The results ofdata processing show the relationship between consumer selection and product attributes.This is indicated by the significance of all the attributes possessed by Roti Al Mumtazwhich are valid because they have a significance value of <0.05. Both in terms of taste,packaging, brand, halal, hygiene, nutritional content, durability, price, place (ease ofaccess), and promotion
Co-Authors Marlianasari Putri