<![CDATA[Sharia financing serves as an alternative capital source for MSMEs, yet the readiness of prospective applicants is often overlooked. This study analyzes the motivation, readiness, and supporting and inhibiting factors of MSME actors at Pasar Takeran, Magetan Regency, in applying for financing from sharia financial institutions. A qualitative approach with a case study design was employed, involving ten traders as primary informants. Data were collected through in-depth interviews, observation, and documentation, and analyzed thematically. The analysis focused on capital needs, knowledge of sharia financing, perceptions of contracts and requirements, institutional selection considerations, and application readiness. The findings reveal variations in informant readiness influenced by sharia financial literacy, business experience, and information access. Practical implications are directed toward contract education and business record-keeping assistance for traditional market traders.]]>
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