Sosialisasi Digitalisasi Umkm dan Qris Sebagai Upaya Pemberdayaan Pelaku Umkm di Desa Semangkak

Mita Ima Nurpajri (UIN Raden Mas Said Surakarta)
Selwa Zahra Prasasti (UIN Raden Mas Said Surakarta)
Ryzki Paramita Wardhani (UIN Raden Mas Said Surakarta)
Azifa Ikmalil Wafa’ (UIN Raden Mas Said Surakarta)

Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Vol 4 No 2 (2026): Oktober - Desember

This Community Service (KKN) initiative aims to enhance the knowledge and awareness of Micro, Small, and Medium Enterprise (MSME) owners in Semangkak Village regarding the importance of business digitalization and the implementation of the Quick Response Code Indonesian Standard (QRIS). Most MSMEs in Semangkak Village continue to operate using conventional methods due to low digital literacy and the fact that many business owners and consumers are older adults. The program employed a participatory approach involving education, outreach, hands-on practice in creating business profiles and catalogs on WhatsApp Business, and an introduction to the QRIS payment system. The results indicate an increase in participants' understanding and awareness regarding the potential of social media platforms (TikTok, Instagram, WhatsApp Business) and the benefits of QRIS in supporting marketing and digital transactions. However, QRIS adoption faces obstacles due to low digital literacy, a reliance on cash transactions, age-related factors, and concerns regarding transaction security. Consequently, this outreach serves as an initial step that requires ongoing support to gradually build digital habits and competitiveness among MSMEs.