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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Mita Ima Nurpajri
UIN Raden Mas Said Surakarta
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Sosialisasi Digitalisasi Umkm dan Qris Sebagai Upaya Pemberdayaan Pelaku Umkm di Desa Semangkak Mita Ima Nurpajri; Selwa Zahra Prasasti; Ryzki Paramita Wardhani; Azifa Ikmalil Wafa’
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 2 (2026): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This Community Service (KKN) initiative aims to enhance the knowledge and awareness of Micro, Small, and Medium Enterprise (MSME) owners in Semangkak Village regarding the importance of business digitalization and the implementation of the Quick Response Code Indonesian Standard (QRIS). Most MSMEs in Semangkak Village continue to operate using conventional methods due to low digital literacy and the fact that many business owners and consumers are older adults. The program employed a participatory approach involving education, outreach, hands-on practice in creating business profiles and catalogs on WhatsApp Business, and an introduction to the QRIS payment system. The results indicate an increase in participants' understanding and awareness regarding the potential of social media platforms (TikTok, Instagram, WhatsApp Business) and the benefits of QRIS in supporting marketing and digital transactions. However, QRIS adoption faces obstacles due to low digital literacy, a reliance on cash transactions, age-related factors, and concerns regarding transaction security. Consequently, this outreach serves as an initial step that requires ongoing support to gradually build digital habits and competitiveness among MSMEs.
Co-Authors Azifa Ikmalil Wafa’ Ryzki Paramita Wardhani Selwa Zahra Prasasti