<![CDATA[This study aims to determine the effect of product completeness, service quality, and location on consumer purchase intention at Malika Bakery in Bireuen Regency. The population in this study was all consumers of Malika Bakery in Bireuen Regency. The sample size was 96 respondents selected using purposive sampling according to predetermined criteria. The method used in this study was a quantitative multiple linear regression model to analyze the influence of the independent variables product completeness, service quality, and location on the dependent variable, consumer purchase intention, using SPSS version 25. The results showed that product completeness had a partial positive and significant effect on consumer purchase intention, with a calculated t-value of 2.784 and a significance level of 0.007 (<0.05). Service quality also had a positive and significant effect on consumer purchase intention, with a calculated t-value of 6.296 and a significance level of 0.000 (<0.05). Furthermore, location has a positive and significant effect on consumer purchase intention, with a calculated t-value of 8.921 and a significance level of 0.000 (<0.05). The results of the simultaneous test (F-test) indicate that product completeness, service quality, and location jointly have a significant effect on consumer purchase intention, with a calculated F-value of 179.192 and a significance level of 0.000 (<0.05). The coefficient of determination (R²) of 0.854, or 85.4%, indicates that 85.4% of the variation in consumer purchase intention can be explained by the variables product completeness, service quality, and location. The remaining 14.6% is influenced by factors outside this study, such as price, promotion, brand image, product quality, store atmosphere, customer satisfaction, and other factors not examined in this study.]]>
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