<![CDATA[This research analyzes the dynamics of halal tourism and the implementation of Islamic values in key Southeast Asian destinations, namely Malaysia, Indonesia, and Thailand. This research uses a qualitative approach to explore how Islamic values, such as halalness, sustainability, and inclusiveness, are implemented in halal tourism policies and practices. It evaluates Muslim travelers’ experiences in various aspects, including the availability of halal food, worship facilities, and Muslim-friendly services. The results show Malaysia has successfully developed a structured halal tourism ecosystem through government policy support and collaboration with private industry. With its cultural diversity, Indonesia shows unique appeal by integrating Islamic values with local wisdom, and it still faces challenges in halal certification. Thailand, despite its majority non-Muslim population, can attract Muslim tourists through inclusive marketing strategies and the provision of halal services. This research contributes to the halal tourism literature by emphasizing the importance of value-based and community approaches in creating sustainable tourism. Future research can explore the influence of digital technology on Muslim travelers’ preferences and interactions between Muslim travelers and local communities in halal destinations.]]>
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