<![CDATA[This study aims to analyze the influence of service quality, hotel image, and price on guest satisfaction at the Yats Colony Hotel in Yogyakarta. This study employed a quantitative approach with a causal approach. The study population consisted of all guests who had stayed at the Yats Colony Hotel in Yogyakarta, using a non-probability sampling technique with a purposive sampling method. Data were collected using a questionnaire with a 1–5 Likert scale and analyzed using multiple linear regression in SPSS. The results indicate that service quality and price have a positive and significant effect on guest satisfaction, while hotel image has no significant effect, partially. However, all three variables simultaneously have a positive and significant effect on guest satisfaction. These findings underscore the importance of improving service quality and competitive pricing strategies in building hotel customer satisfaction.]]>
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