<![CDATA[Risoles 2 Putri is a home-based culinary micro, small, and medium enterprise (MSME) located on Jalan Kandis Raya, Padang. It offers five varieties of *risoles* (savory croquettes) and operates through sales at the weekly "Car Free Day" event, as well as via pre-orders placed through WhatsApp. The business faces several operational challenges: unstructured incoming messages, repetitive customer inquiries regarding flavors, pricing, and delivery, and the absence of a digital catalog. These issues are compounded by the owner’s limited proficiency with digital tools and the mixing of personal and business-related messages within a single WhatsApp account. This community service and applied research project aims to optimize WhatsApp Business features and implement an integrated web-based ordering system—a "Smart Culinary Order Hub"—to automate and structure the ordering process. A *Design Thinking* approach was employed, prioritizing user needs to ensure the resulting solutions are well-tailored to the partner's specific circumstances. The project delivered an ordering website linked directly to WhatsApp, a professional WhatsApp Business account featuring a digital product catalog, and standardized "quick reply" templates for payment and delivery confirmations. The outcomes demonstrate that this digital transformation has enhanced the business's professionalism and credibility, accelerated customer response times, expanded market reach, and facilitated more systematic management of orders and customer data, thereby supporting sustainable business growth.]]>
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