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All Journal Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Hikmayo: Jurnal Pengabdian Masyarakat
Aulia Mawaddah
Universitas Dharma Andalas
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Komunikasi Word Of Mouth Dan Pengaruhnya Terhadap Keputusan Dan Kepuasan Mahasiswa Kuliah Di Universitas Dharma Andalas (Unidha) Padang Haryeni Haryeni; Aulia Mawaddah
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 1 No 1 (2022): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (958.32 KB) | DOI: 10.47233/jppisb.v1i1.422

Abstract

This study aims to determine: (1) The Effect of Word Of Mouth Communication on Student Satisfaction, (2) The Effect of Word Of Mouth Communication on Student Decisions at Unidha, (3) The Effect of Student Decisions on Student Satisfaction at Unidha, (4) The Effect Word of Mouth Communication on Student Decisions Through Student Satisfaction studying at Unidha. The population in this study were students of the S1 Management Study Program, Faculty of Economics and Business, Dharma Andalas University Class of 2019 and 2020, with a total sample of 100 people. The sampling technique used the Accidental Random Sampling method. The data analysis method used partial least squares (PLS). The test results show that Wom Communication has a significant effect on Student Satisfaction, Wom Communication has a significant effect on Student Decisions, Decisions have a positive and significant effect on Student Satisfaction, and Wom Communication has a positive and significant effect on Student Decisions Through Student Satisfaction.
DIGITALISASI MANAJEMEN PESANAN UNTUK MENINGKATKAN PROFESIONALISME DAN PRODUKTIVITAS UMKM RISOLES 2 PUTRI Zahra Kamila Zahra; Aulia Mawaddah; Idwar Idwar; Nini Nini; Yofina Mulyati; Henny Sulistianingsih
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 5 No. 2 (2026): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v5i2.454

Abstract

Risoles 2 Putri is a home-based culinary micro, small, and medium enterprise (MSME) located on Jalan Kandis Raya, Padang. It offers five varieties of *risoles* (savory croquettes) and operates through sales at the weekly "Car Free Day" event, as well as via pre-orders placed through WhatsApp. The business faces several operational challenges: unstructured incoming messages, repetitive customer inquiries regarding flavors, pricing, and delivery, and the absence of a digital catalog. These issues are compounded by the owner’s limited proficiency with digital tools and the mixing of personal and business-related messages within a single WhatsApp account. This community service and applied research project aims to optimize WhatsApp Business features and implement an integrated web-based ordering system—a "Smart Culinary Order Hub"—to automate and structure the ordering process. A *Design Thinking* approach was employed, prioritizing user needs to ensure the resulting solutions are well-tailored to the partner's specific circumstances. The project delivered an ordering website linked directly to WhatsApp, a professional WhatsApp Business account featuring a digital product catalog, and standardized "quick reply" templates for payment and delivery confirmations. The outcomes demonstrate that this digital transformation has enhanced the business's professionalism and credibility, accelerated customer response times, expanded market reach, and facilitated more systematic management of orders and customer data, thereby supporting sustainable business growth.
Co-Authors Haryeni Haryeni Henny Sulistianingsih Idwar Idwar Nini Nini Yofina Mulyati Zahra Kamila Zahra