<![CDATA[Digital technology advances and intensifying competition are changing the business environment, requiring business actors to improve adaptability and collaboration. Partnerships and business networks can expand market access, optimize resources, and support business sustainability. This Community Service (PkM) activity aimed to strengthen participants’ understanding of partnership strategies and business networking for business development. It was conducted online through Zoom on August 27, 2026, in collaboration with the Association for Research in Management, Entrepreneurship, and Business Sciences (ARIMBI). Participants included academics, practitioners, entrepreneurs, and students. Activities comprised presentations, interactive discussions, and question-and-answer sessions. The materials covered identifying potential partners, building trust, communicating collaboratively, and using digital technology to broaden business networks. Participants learned about selecting partners whose goals and capabilities match business needs, maintaining mutually beneficial relationships, and sustaining cooperation through effective communication. Digital platforms were discussed as tools for connecting with potential partners and accessing broader business opportunities. The activity is expected to improve participants’ knowledge and readiness to establish productive partnerships, strengthen competitiveness, use resources effectively, and promote sustainable business growth in a changing market within an increasingly digital economy.]]>
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