The Influence Of Brand Ambassador And Perceived Value On Customer Loyality (Survei on Consumers of Le Minerale Indonesian National Team Edition in Tasikmalaya City)

Aldi Rahman Fermana (Universitas Perjuangan Tasikmalaya)
Depy Muhamad Pauzy (Universitas Perjuangan Tasikmalaya)
Gian Riksa Wibawa (Universitas Perjuangan Tasikmalaya)

Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi
Vol. 3 No. 1 (2026): Oktober

This study aims to determine the effect of Brand Ambassador amd Perceived Value on Customer Loyality (Survei on Customer of Le Minerale Indonesian National Team Edition in Tasikmalaya City). The method used in this study is quantitative with a survei approach. With a research sample of 100 consumers of Le Minerale Indonesian National Team Edition in Tasikmalaya City. The date used is primary data. The analysis tool used in this study is multiple regression using SPSS 26. The results of the study indicate that Brand Ambassador, Perceived Value simultaneously have a significant effect on Customer Loyality. Brand Ambassador partially has no effect on Customer Loyality. Perceived Value partially has a significant effect on Customer Loyality