<![CDATA[Technological advances are reshaping tourism and culinary sectors, yet local gastronomy businesses remain skeptical of digital marketing, leading to a decline in local food popularity. This qualitative case study analyzes collaborative strategies to strengthen halal gastronomy digital marketing in Salatiga City using Philip Kotler’s 4C framework (co-creation, currency, communal activation, conversation) alongside the concepts of Leading the Mind and Managing the Market. Data were gathered through interviews and Instagram observations of the Culture and Tourism Office, Ministry of Religious Affairs, and business actors. Results demonstrate how co-creation drives product innovation, currency promotes digital payments, communal activation enhances joint promotions, and conversation fosters consumer feedback. Ultimately, this synergy yields two key strategies: Leading the Mind, where the Ministry builds halal awareness through regulation and education, and Managing the Market, where local authorities and entrepreneurs leverage digital marketing to showcase Salatiga’s halal culinary heritage. KEYWORDS: collaborative strategies; halal gastronomy; digital marketing.]]>
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