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All Journal Alhadharah: Jurnal Ilmu Dakwah Communication Alhadharah: Jurnal Ilmu Dakwah
Wuri Arenggoasih
UIN Salatiga
Religion Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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Privilege as Digital Currency Communication within the Febyours Fanbase Nefa Hayu Pramesti; Wuri Arenggoasih
Communication Vol 17, No 2 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v17i2.4636

Abstract

The development of the music industry in the era of digital communication marketing has transformed the way musicians are appreciated, shifting public assessment from visual aspects to the quality of their work and digital audience engagement. This phenomenon is evident in Feby Putri, an indie musician who dominates the market with 10,328,492 monthly listeners on Spotify. This emotional empowerment and audience engagement through digital communication has become a privilege for her fanbase, Febyours. This study aims to describe how privilege functions for communication within the Febyours fanbase. The empirical foundation of this research draws from in-depth interviews with three informants comprising one representative of Feby Putri's management team and two official fanbase administrators, complemented by cyber observations across Instagram accounts @febyours, @fbypncofficialteam, and @febyoursjakarta. Data collection techniques included in-depth interviews, observation of social media activity, and documentation. Data analysis involved pattern matching, explanation, and time series analysis.  The study reveals three main findings regarding the communication practices of the Febyours community by fans' official accounts. First, privilege functions as a digital currency, providing symbolic value in community interactions and encouraging member participation. Second, participatory value creation demonstrates that value is not solely produced by artists but also generated through members' active contributions in the form of content and message distribution. Third, the collective engagement mechanism illustrates that engagement is formed collectively through a digital communication network integrated with the 5A stages (aware, appeal, ask, act, advocate) and the interactive and decentralised concept of New Networked Communication.
Supporting System of Halal Gastronomy and Digital Marketing in Salatiga City Anisa Fatimatuz Zahro; Wuri Arenggoasih
Alhadharah: Jurnal Ilmu Dakwah Vol. 24 No. 1 (2025)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v24i1.16014

Abstract

Technological advances are reshaping tourism and culinary sectors, yet local gastronomy businesses remain skeptical of digital marketing, leading to a decline in local food popularity. This qualitative case study analyzes collaborative strategies to strengthen halal gastronomy digital marketing in Salatiga City using Philip Kotler’s 4C framework (co-creation, currency, communal activation, conversation) alongside the concepts of Leading the Mind and Managing the Market. Data were gathered through interviews and Instagram observations of the Culture and Tourism Office, Ministry of Religious Affairs, and business actors. Results demonstrate how co-creation drives product innovation, currency promotes digital payments, communal activation enhances joint promotions, and conversation fosters consumer feedback. Ultimately, this synergy yields two key strategies: Leading the Mind, where the Ministry builds halal awareness through regulation and education, and Managing the Market, where local authorities and entrepreneurs leverage digital marketing to showcase Salatiga’s halal culinary heritage. KEYWORDS:  collaborative strategies; halal gastronomy; digital marketing.
Supporting System of Halal Gastronomy and Digital Marketing in Salatiga City Anisa Fatimatuz Zahro; Wuri Arenggoasih
Alhadharah: Jurnal Ilmu Dakwah Vol. 24 No. 1 (2025)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v24i1.16014

Abstract

Technological advances are reshaping tourism and culinary sectors, yet local gastronomy businesses remain skeptical of digital marketing, leading to a decline in local food popularity. This qualitative case study analyzes collaborative strategies to strengthen halal gastronomy digital marketing in Salatiga City using Philip Kotler’s 4C framework (co-creation, currency, communal activation, conversation) alongside the concepts of Leading the Mind and Managing the Market. Data were gathered through interviews and Instagram observations of the Culture and Tourism Office, Ministry of Religious Affairs, and business actors. Results demonstrate how co-creation drives product innovation, currency promotes digital payments, communal activation enhances joint promotions, and conversation fosters consumer feedback. Ultimately, this synergy yields two key strategies: Leading the Mind, where the Ministry builds halal awareness through regulation and education, and Managing the Market, where local authorities and entrepreneurs leverage digital marketing to showcase Salatiga’s halal culinary heritage. KEYWORDS:  collaborative strategies; halal gastronomy; digital marketing.
Co-Authors Anisa Fatimatuz Zahro Nefa Hayu Pramesti