<![CDATA[Digital marketing has become a key element in modern business strategies. Digital marketing training held by the Sragen Regency Vocational Training Center (BLK) has several factors that support its implementation. Therefore, digital marketing training is an important training program held at the Sragen Regency BLK. This study aims to identify and analyze the determinants of factors influencing digital marketing skills at the Sragen Regency BLK. The research approach used in this study is a quantitative research approach with the ex-post facto research method, also often referred to as the causal comparative method. This research was conducted at the Sragen Regency Vocational Training Center (BLK). The population in this study were participants who had attended digital marketing training at the Sragen Regency BLK who had graduated in 2021-2024. The sample in this study amounted to 101 respondents. The data collection technique used a questionnaire. The analysis technique used was path analysis. The results of the study showed that there was a positive influence between the training curriculum, learning strategies, facilities and infrastructure on the learning motivation of digital marketing training participants at the Sragen Regency BLK. There is a positive influence between the training curriculum, learning strategies, facilities and infrastructure on digital marketing skills at the BLK Sragen Regency. There is a positive influence between learning motivation and training curriculum on digital marketing skills at the BLK Sragen Regency. There is a positive influence between the training curriculum, learning strategies, facilities and infrastructure on digital marketing skills at the BLK Sragen Regency through learning motivation.]]>
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