<![CDATA[Social changes and digital technology advancement have caused character degradation among Indonesian adolescents, including rising juvenile delinquency in Ujungharapan, Bekasi Regency. This study aims to analyze the da’wah communication strategies applied by Ikatan Remaja Attaqwa (IKRA) Pusat Ujungharapan in shaping adolescents who are righteous (moral), intelligent (knowledgeable), and skilled (socially competitive). Using a qualitative case study approach, data were collected through in-depth interviews with key informants, participant observation of IKRA activities, and documentation analysis. The findings reveal that IKRA implements four integrated strategies: communicator strategy based on role modeling and emotional closeness, contextual and solution-oriented message strategy grounded in Islamic values, hybrid media strategy combining face-to-face and digital platforms (Instagram and YouTube), and participatory audience strategy. These strategies effectively increase youth participation and character formation despite challenges such as negative social media influence and inconsistent attendance. The study concludes that a hybrid da’wah approach based on mosque youth organizations is a relevant model in the digital disruption era.]]>
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