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All Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Dede Sulaeman
Universitas Muhammadiyah Bekasi Karawang
Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Peran Komunikasi Interpersonal Barista dalam Membangun Kepuasan Pelanggan di Coffee Shop Nirbana Saestu Bekasi Dian Fathur Nugraha; Hamluddin Hamluddin; Dede Sulaeman
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 3 No. 5 (2026): Oktober : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v3i5.1918

Abstract

The growth of coffee shops in urban areas has transformed coffee shops from places for product consumption into spaces for social interaction and customer experiences. Amid increasingly intense competition, interpersonal communication between baristas and customers has become an important aspect of creating positive service experiences. This study aims to analyze the role of baristas’ interpersonal communication in building customer satisfaction at Nirbana Saestu Coffee Shop in Bekasi. This study employed a qualitative approach using a case study method. Data were obtained through in-depth interviews with five informants consisting of baristas and customers of Nirbana Saestu Coffee Shop in Bekasi. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, which includes data condensation, data display, and conclusion drawing and verification. The results show that baristas’ interpersonal communication contributes to customer satisfaction through communication style adjustment, personal attention, and friendly and comfortable interactions. Verbal communication is carried out through conversations, product recommendations, and responses to customer needs, while nonverbal communication is demonstrated through attentiveness and the ability to recognize customer preferences. Interpersonal communication is not the only factor contributing to customer satisfaction, but it serves as a supporting element that strengthens the customer experience through a sense of being valued and a closer relationship with the barista.
Pengaruh Media Sosial Instagram dan Tiktok terhadap Gaya Berpakaian Remaja: Studi Wilayah RW 09 Kelurahan Jatiwaringin Ahmad Dzaki; Hamluddin Hamluddin; Dede Sulaeman
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 3 No. 5 (2026): Oktober : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v3i5.1919

Abstract

This study aims to analyze the influence of Instagram and TikTok on adolescents’ dressing styles in RW 09, Jatiwaringin Subdistrict, Pondok Gede District, Bekasi City. This study employed a quantitative approach involving 39 respondents. Data were collected using a questionnaire consisting of three variables, namely Instagram, TikTok, and adolescents’ dressing styles, with each variable measured through 20 statement items. The data were analyzed using normality, linearity, multicollinearity, and heteroscedasticity tests, followed by multiple linear regression, t-test, F-test, and coefficient of determination analysis. The results showed that Instagram had a positive and significant partial effect on adolescents’ dressing styles, with a significance value of 0.028. TikTok also had a positive and significant effect, with a significance value of 0.032. Simultaneously, Instagram and TikTok significantly influenced adolescents’ dressing styles, as indicated by an F-value of 15.908 and a significance value of less than 0.001. The coefficient of determination of 0.469 indicates that Instagram and TikTok jointly explained 46.9% of the variation in adolescents’ dressing styles, while the remaining 53.1% was associated with other factors outside the research model. These findings indicate that social media has become an important source of fashion references that contributes to shaping adolescents’ clothing preferences and dressing styles.
Representasi Pesan Dakwah dalam Membentuk Perilaku Sosial Pengikut Akun Instagram Rumaysho Salim Maula Abi Hudzaifah; Dede Sulaeman; Trisnawati Kusumawardhani
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 3 No. 5 (2026): Oktober : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v3i5.1921

Abstract

The rapid growth of digital media has transformed the way Islamic da'wah messages are delivered, shifting from conventional preaching toward interactive social media platforms such as Instagram. This study examines how da'wah messages are represented on the Instagram account @rumayshocom and how that representation shapes the social behavior of its followers, focusing on three dimensions of the message: creed (aqidah), morality (akhlak), and Islamic law (sharia). Using a qualitative descriptive approach grounded in Stuart Hall's theory of representation, data were collected through in-depth interviews with key informants and informants, field observation, and documentation of account posts, then analyzed through the reflective, intentional, and constructionist models of representation. The findings show that the account's visual captions are perceived by followers as a direct reflection of authentic Islamic teaching (reflective), that the account's consistent, reference-based content reflects the deliberate educational intent of its administrator (intentional), and that followers actively reinterpret the messages according to their own daily experiences and needs (constructionist). Collectively, these three perspectives indicate that digital da'wah on Instagram functions as a credible, educational, and interactive medium that reinforces religious literacy and encourages more empathetic, tolerant, and disciplined social conduct among its audience. The study recommends that da'wah content managers maintain authenticity while innovating content formats, and that future research compare multiple da'wah accounts to obtain a broader picture of digital da'wah representation.
Peran Komunikasi Internal dalam Meningkatkan Kualitas Pendidik di SMP Islam Terpadu Baiturrahman Kota Bekasi Fauzan Adzima; Dede Sulaeman; Hamluddin Hamluddin
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 3 No. 5 (2026): Oktober : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v3i5.1922

Abstract

The quality of national education relies heavily on the professionalism and competence of educators as the frontline of learning. While schools frequently focus on curriculum and infrastructure, the fundamental aspect of institutional internal communication is often neglected. This study aims to analyze the role of internal communication in improving the quality of educators at SMP Islam Terpadu Baiturrahman, Bekasi City, through the theoretical lens of Coordinated Management of Meaning (CMM). A descriptive qualitative case study method was employed. Data were gathered through in-depth interviews, non-participative observations, and documentation, involving the principal, head of human resources, heads of divisions, and teachers as informants. The results indicate that internal communication runs through formal coordination meetings and informal digital platforms like WhatsApp groups. The implementation of five CMM indicators—meaning coordination, contextuality, empathy, transparency, and ethical communication—plays a vital role in minimizing operational misunderstandings, aligning organizational vision, and maintaining teachers' pedagogical motivation. However, challenges persist, particularly the lack of structured documentation for communication outcomes and evaluation. This study concludes that a well-coordinated and supportive internal communication system serves as a strategic instrument for institutional human resource development, fostering continuous and sustainable quality improvement among educators.
Penggunaan TikTok sebagai Media Promosi dalam Mendorong Minat Beli Konsumen Ghaliyahijab Dede Sulaeman; Heriyanti Heriyanti; Aisya Ifada Zanendra
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 4 No. 4 (2026): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v4i4.4333

Abstract

The declining purchase interest in Muslim women’s fashion products has become a challenge that needs to be addressed, especially amid the increasing use of social media by digital consumers. In this context, TikTok is used as a promotional medium to regain consumer interest. This study aims to understand how the use of TikTok as a promotional medium can contribute to encouraging purchase intention toward Ghaliyahijab.id products. This research employs a qualitative approach, with interviews and observations used as data collection techniques. Data validity was tested through source triangulation, involving various informants, and technique triangulation, which included interviews, documentation, and observation. The findings indicate that the use of TikTok as a promotional channel is in line with the characteristics of new media and contemporary consumer behavior. TikTok supports dynamic interaction, targeted and personalized message delivery, as well as time-flexible and on-demand access to content. The form of interaction that occurs is not merely one-way communication, but also provides space for audiences to respond both directly and asynchronously. Using the AISAS Model, the study explains that the promotional flow follows the stages of consumer behavior, beginning with attracting attention, building interest, encouraging information search, stimulating purchase intention, and motivating consumers to share their experiences. These findings affirm that consumer engagement does not end with purchase transactions alone, but develops into an active role in promoting the brand, both through digital media and personal recommendations.
Strategi Komunikasi Dakwah Ikatan Remaja Attaqwa Ujungharapan Kabupaten Bekasi dalam Pembentukan Karakter Remaja Nur Achmad Fatoni; Dede Sulaeman
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 4 (2026): November: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i4.1276

Abstract

Social changes and digital technology advancement have caused character degradation among Indonesian adolescents, including rising juvenile delinquency in Ujungharapan, Bekasi Regency. This study aims to analyze the da’wah communication strategies applied by Ikatan Remaja Attaqwa (IKRA) Pusat Ujungharapan in shaping adolescents who are righteous (moral), intelligent (knowledgeable), and skilled (socially competitive). Using a qualitative case study approach, data were collected through in-depth interviews with key informants, participant observation of IKRA activities, and documentation analysis. The findings reveal that IKRA implements four integrated strategies: communicator strategy based on role modeling and emotional closeness, contextual and solution-oriented message strategy grounded in Islamic values, hybrid media strategy combining face-to-face and digital platforms (Instagram and YouTube), and participatory audience strategy. These strategies effectively increase youth participation and character formation despite challenges such as negative social media influence and inconsistent attendance. The study concludes that a hybrid da’wah approach based on mosque youth organizations is a relevant model in the digital disruption era.
Pengaruh Live Musik terhadap Kepuasan Pelanggan di Ruh Coffee Muhammad Raul Angeleon Yosiano Raul; Hamluddin Hamluddin; Dede Sulaeman
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 4 (2026): November: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i4.1277

Abstract

This study aims to examine the effect of live music on customer satisfaction at Ruh Coffee, Tambun Selatan District. This research employed a quantitative approach with a cross-sectional design. The sample consisted of 150 respondents selected using purposive sampling, with the criteria of customers who had visited and experienced live music performances at Ruh Coffee. Data were collected using questionnaires measuring live music and customer satisfaction. The data were analyzed using descriptive analysis and simple linear regression with the assistance of SPSS. The results showed that the live music variable had a mean score of 40.87, while customer satisfaction had a mean score of 40.52. The regression analysis indicated that live music had a regression coefficient of 0.655 with a significance value of <0.001. The R Square value of 0.436 indicated that live music explained 43.6% of the variation in customer satisfaction, while the remaining 56.4% was explained by other factors outside the research model. Therefore, live music had a significant effect on customer satisfaction at Ruh Coffee, Tambun Selatan District. These findings indicate that live music can serve as one of the elements of customer experience that should be considered in efforts to improve customer satisfaction in coffee shops.
Co-Authors Ahmad Dzaki Aisya Ifada Zanendra Dian Fathur Nugraha Fauzan Adzima Hamluddin Hamluddin Heriyanti ., Heriyanti Muhammad Raul Angeleon Yosiano Raul Nur Achmad Fatoni Salim Maula Abi Hudzaifah Trisnawati Kusumawardhani