<![CDATA[Promotional push notifications can convey useful shopping information while imposing unwanted demands on users’ attention. This study examined associations of perceived promotional notification relevance, overload, and control with notification satisfaction among Shopee Android users in Makassar, Indonesia. A cross-sectional online survey was conducted between September and October 2025 within a research period extending from August to December 2025. Purposive sampling with equal district quotas yielded 200 adults from Panakkukang, Rappocini, Tamalanrea, and Biringkanaya. Twenty five-point Likert items measured four constructs. Composite scores were analyzed using multiple linear regression with HC3 robust standard errors and sensitivity analyses. Internal consistency coefficients ranged from 0.828 to 0.845. Notification satisfaction averaged 3.342 (SD = 0.946). Relevance was positively associated with satisfaction (B = 0.314, 95% CI [0.190, 0.439], p < .001), whereas overload was negatively associated with satisfaction (B = −0.362, 95% CI [−0.474, −0.249], p < .001). Perceived control showed a smaller positive association (B = 0.134, 95% CI [0.013, 0.255], p = .031). The model explained 30.1% of satisfaction variance. Relevance and overload remained significant across sensitivity models, whereas control did not reach significance in complete-item and influence-restricted analyses. These findings support evaluating promotional notification quality through both perceived usefulness and attentional burden, with more cautious interpretation of control. Cross-sectional, nonprobability data do not establish causality or population representativeness.]]>
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