<![CDATA[This research aims to identify the word-formation processes used on business signboards in the linguistic landscape of Medan, Indonesia. This qualitative study analyzed 100 business signboards as the data source, which were collected through direct observation, photographic documentation using a mobile phone camera, and semi-structured interviews. The data were later analyzed by identifying and classifying word-formation processes according to Indonesian, English, and combined Indonesian–English structural patterns. The findings show that 38 signboards exhibited Indonesian structural patterns, 42 exhibited English structural patterns, seven exhibited combined Indonesian–English structural patterns, and 13 did not indicate any identifiable word-formation process. In the Indonesian structure, the 38 signboards comprised 29 cases of compounding, three of acronymization, one of borrowing, two combining compounding and acronymization, one combining compounding and reduplication, and two combining compounding and clipping. In the English structure, the 42 signboards comprised 22 cases of compounding, one of acronymization, three of coinage, one of clipping, three combining compounding and blending, one combining compounding and coinage, three combining compounding and clipping, two combining compounding and acronymization, one combining compounding and borrowing, and five combining compounding and affixation. The seven signboards exhibiting combined Indonesian–English structures comprised two cases of compounding, three combining compounding and affixation, one combining compounding and clipping, and one combining compounding, reduplication, and affixation. Conclusively, compounding emerged as the most prominent word-formation process, indicating that business owners in Medan predominantly employ concise and meaningful word combinations to construct brand identities within the linguistic landscape.]]>
Copyrights © 2026
