<![CDATA[Korean Wave phenomenon encourages the consumption of K-pop merchandise such as physical albums, lightsticks, and photocards, most of which contain plastic materials. This consumption behavior has the potential to increase plastic waste generation among K-popers. This study aimed to determine the relationship between purchase frequency, environmental awareness, and perceptions of the impact of plastic waste from K-pop merchandise on plastic waste management behavior among K-pop communities in Malang City, as well as to identify the most dominant related variable. This study used a quantitative method with a cross-sectional design involving 350 respondents from Engene, NCTzen, and Carat Malang communities using purposive sampling techniques. Data collection was carried out using a Likert scale questionnaire of 1-4, which has been tested for validity and reliability. The analysis of the research data used the Spearman Rank correlation test and ordinal logistic regression. The results showed that purchase frequency (r = 0.365; p = 0.000), environmental awareness (r = 0.475; p = 0.000), and perception of plastic waste impact (r = 0.475; p = 0.000) had positive and significant relationships with plastic waste management behavior. The environmental awareness variable is the most dominant factor related to the plastic waste management behavior of K-pop merchandise (OR = 7,69; p = 0,000).]]>
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