<![CDATA[Digitalisation in the Society 4.0 era has accelerated the adoption of digital technologies among MSMEs’. While digital transformation improves efficiency and competitiveness, it may create psychological pressure related to technology use. This study examines the effect of digitalisation on job stress and digital performance among MSMEs in Yogyakarta, with techno-stressor as a mediating variable and digital readiness as a moderating variable. The research uses a quantitative approach based on survey data from 171 MSME owners and managers using digital technologies in business operations. Data were analysed using Partial Least Squares Structural Equation Modeling with SmartPLS 4.1. The results show that digitalisation does not directly affect job stress or techno-stressor. However, techno-stressor significantly increases job stress. Digital readiness strengthens the relationship between digitalisation and techno-stressor and positively affects digital performance. These findings indicate that the psychological impact of digital transformation in MSMEs depends more on technological pressure and organisational readiness. Strengthening digital readiness through training and organisational support is essential to improve digital performance]]>
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