<![CDATA[The property industry has significant funding and investment needs, making debt policy, investment decisions, and profitability important factors in determining firm value. This study aims to analyze the influence of debt policy, investment decisions, and profitability on firm value at PT Bumi Serpong Damai Tbk for the 2015-2025 period. The study uses a quantitative descriptive approach with secondary data in the form of annual financial reports. The research population is the financial statements of PT Bumi Serpong Damai Tbk, while the sample consists of 11 observations of financial statements for the 2015-2025 period. The research instruments used DER, PER, ROE, and PBV. Data analysis includes descriptive statistics, classical assumption tests, multiple linear regression, t-tests, F-tests, and coefficients of determination. The results show that debt policy has no significant effect, while investment decisions and profitability have a positive and significant effect on firm value. Simultaneously, all three variables have a significant effect on firm value]]>
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