<![CDATA[Purpose – This study aims to identify the business challenges faced by Num-Crumbs, a home-based bakery business in Kediri, East Java, and to formulate a systematic and comprehensive business development strategy to support its growth and long-term sustainability. Design/Methodology/Approach – This study employs a descriptive qualitative research design. Data were collected through observations, interviews, and document analysis. An in-depth assessment of the company’s current business conditions was conducted as the basis for developing a comprehensive business plan encompassing product development, marketing, operations, management, and financial strategies. Findings – The findings indicate that the proposed business plan provides a feasible framework for business development. The integrated strategies in product innovation, marketing, operational improvement, organizational management, and financial planning are expected to strengthen Num-Crumbs’ competitiveness and support its sustainable business growth. Originality/Value – This study contributes practical insights into business planning for home-based bakery enterprises by integrating strategic analysis with functional planning across product, marketing, operations, management, and finance. The proposed framework offers a useful reference for small and medium-sized enterprises (SMEs) seeking sustainable growth in the increasingly competitive culinary industry.]]>
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