<![CDATA[Purpose – This study aims to develop a business plan for Langsep Wijaya 61 Store, a small-scale wholesale store for daily necessities, to improve operational efficiency, competitiveness, and business sustainability. The research focuses on addressing challenges related to manual transaction systems, inventory management, financial recording, market competition, and digital technology adoption. Design/Methodology/Approach – This study employs a qualitative descriptive method with a business development research approach. Data were collected through observation, interviews, and document analysis. The business conditions were analyzed to formulate strategic improvements, including operational digitalization, market expansion, customer relationship development, and human resource restructuring. Findings – The findings indicate that Langsep Wijaya 61 Store faces several challenges, including inefficient operational systems, increasing competition in the wholesale market, and changing customer behavior driven by digital technology. The proposed business plan includes implementing iPos 5.0 software for operational digitalization, expanding market reach through e-commerce platforms, strengthening customer loyalty programs, and restructuring human resource management. Financial projections show the potential for improved profitability and business stability, while the feasibility analysis confirms that the proposed business plan is viable for implementation. Originality/Value – This study contributes practical insights into digital transformation and business development strategies for small-scale wholesale businesses. The integration of operational digitalization, e-commerce expansion, customer loyalty strategies, and human resource restructuring provides a comprehensive framework for improving efficiency and competitiveness in traditional retail businesses undergoing digital transformation.]]>
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